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Everything About Life after MBA

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After doing an MBA, a candidate would want to secure a job. Here are some snippets of life after MBA. This process is one of the most anxiety-laden processes in which the candidate needs to appear in multiple companies. If you are fortunate enough, you might be placed from your institute itself. This is justified … Read more

Is It Good to Do MBA Without Work Experience?

logo.Cover 05 Baibhav Ojha Is It Good to Do MBA Without Work Experience?

The popularity of MBA programs has given rise to many different types of MBA being offered at institutions. This includes Full Time Regular MBA and Part-Time MBA along with Executive MBA, Distance MBA, Online MBA, and much more. A common question that faces every MBA aspirant is ‘Is It Good To Do MBA Without Work … Read more

Top Courses after MBA

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The curriculum of an MBA program may not offer the degree of in-depth knowledge and expertise you require to enter some technical fields such as financial analysis, risk management, computer applications, inventory management, business analytics, project management, etc. There is a need for greater specialisation, to add a specific set of skills to give you … Read more

Know Everything About MBA in Sales

Logo Cover 41 46 04 Baibhav Ojha Know Everything About MBA in Sales

Focusing mainly on marketing, sales management, and business development, MBA in sales and marketing is a 2 year long, professional postgraduate degree that is pursued under management studies. It is one of the oldest disciplines in the field of management studies and caters to a wide variety of students’ needs, making it a popular choice amongst them. In the age of competition, it is advertising and marketing strategies that decide the future of a product or service in the market. This course trains students in just that.

Sales and marketing are important facets of every company, business or organisation. And as the scope of the field expands with the coming in of online and digital marketing, the course becomes all the more promising in itself. MBA in Sales and Marketing Scope is ever-expanding because of the basic economic concepts of demand, supply and competition.

As mentioned, the sales and marketing sector has seen a humungous growth in recent times. This calls for a large job market and multiple options to choose from. Since a graduate student from any field can pursue this course, it makes it all the more accessible. It opens the door for not only executive jobs but also managerial jobs at reputed companies. After pursuing an MBA in sales and marketing job profiles such as Area Sale Manager, Marketing Manager, Brand manager, market research, marketing strategy, supply chain manager, branding logistics, etc become available to the students. A little work experience can give you an edge over the others and land you in big companies.

The admission process to the course varies from country to country but mostly involves sitting for competitive exams and having a good portfolio.

This article will help you learn more about the course and explore the possible options that this course has to offer, along with the various options abroad. Hopefully, it will clear most of the doubts that you have regarding an MBA in sales and marketing scope, universities, eligibility conditions, admission process etc. Refer to the FAQ on ‘Does an MBA help in sales?’ as well.

MBA in International Trade Management

Fields that MBA in Sales is concerned with:

1)    Descriptive analytics

2)    Predictive analytics

3)    Optimization of resource allocation

4)    Analytics and big data

5)    Risk management

6)    Data mining and forecasting

These fields are just a descriptive indicator of the kind of work you will be involved in and expands beyond this. Sales and Marketing are some of the most important and core teams of any company and take it forward.

MBA in Sales: Syllabus

The syllabus for MBA in sales and marketing is exhaustive and includes various facets of marketing and sales. Some topics which you might come across are:

MBA Sales and Marketing Core Subjects

  • Marketing Management
  • Operation Management
  • Organizational Behaviour
  • Micro Economics
  • Business Mathematics
  • Financial Accounting
  • Information Technology for Business
  • Legal Environment in Business
  • Business Statistics
  • Corporate Finance
  • Operations Research
  • Human Resource Management
  • Micro Economics
  • International Marketing
  • Business Research Methodology

Along with the core subjects, there are many elective subjects which are a part of the MBA Sales and Marketing course

MBA Sales and Marketing Elective Subjects

  • Applied Operations Research
  • International Business Management
  • Enterprise Research Planning
  • Supply Chain Management
  • Logistics Management
  • Product Design and Development
  • Total Quality Management
  • Strategic Management
  • Project Management
  • Business Process Management
  • Materials Management
  • Maintenance Management
  • Project Report of Specialization

Here is a sample syllabus of a 2-year long MBA in sales and marketing course:

Semester 1Semester 2Semester 3Semester 4
accounting for managersManagement Operations ResearchConsumer behaviourRural marketing

 

 

managerial economicManagement Strategic ManagementMarketing researchService marketing
business environment & law ResearchMarketing managementIndustrial marketingAdvertising & sales promotion
Management concepts & organizational BehaviourFinancial managementLogistics and supply chain managementCustomer Relationship Management

 

 

MethodologyHuman resourceRetail marketingGlobal Marketing
   Project

This syllabus is only to give you an example and not descriptive in nature. The syllabus may defer according to the country of preference, college and duration of the course. However, the few subjects mentioned above might be a part of the course you come across in the broader sense of the term.

MBA Sales and Marketing Fees in Top Colleges

Here is a list of few colleges from where you can pursue an MBA in sales and marketing. The list comes along with the MBA in Sales and Marketing fees in these colleges:

 College/UniversityCountryAverage Fee
 University of South WalesUK16,015 USD
 University of AdelaideAustralia29,361 USD
 University of New CastleAustralia24,022 USD
 University of South AustraliaAustralia57,000 USD
 Oregon State UniversityUS78,741 USD
 University of New MexicoUS49,380 USD
 Coventry University, CoventryUK37,502 USD
 California State University Los Angeles CampusUSA28,160 USD
 New York Institute of Technology, Old WestburyUSA45,643 USD
 Dublin Business School, Dublin,Ireland14,680 USD
 Nottingham Trent University, NottinghamUK34,165 USD
 University of Sunderland, SunderlandUK25,223 USD

More colleges offer the course in MBA Sales and Marketing across the globe, this is just a list of select few colleges which offer the course. These are the top few colleges and their MBA in Sales and Marketing fees ranges from 14 Thousand USD to 60 Thousand USD lump sum. Some colleges include the accommodation fees in their total charges while some do not. Be careful and check all the details out with precision. Choose a college which suits you the best and work for it.

Admission in MBA in Sales

Majorly available as a 2-year course, some universities offer it as a 1 year and 6 months and even 6-month long course. Also have a look at FAQ section for ‘ Online MBA in sales and Marketing’. Here’s a look at the course duration in different countries:

USA1.5-2 years
Australia2 years
UK1 year
Ireland1 year
Canada2 years

 

Requirements-

  • At least 50% marks in graduation from any subject
  • English Language Proficiency Tests (IELTS/TOEFL)
  • GMAT and GRE
  • Work Experience

Each country, college and university have their own set of unique requirements and eligibility criteria.  The list above provides you with a basic set of requirements that are the most common ones you may come across and essentially need to take care of.

Admission Process:

  1. Obtain at least 50% marks during your graduation
  2. Have necessary work experience
  3. Make a list of colleges where you wish to apply
  4. Fill out the application form
  5. Complete the essay
  6. Sit for entrance exams, if any
  7. Take the GRE and GMAT exams
  8. Take the language proficiency tests
  9. Check cut-offs
  10.  Prepare the required documents
  11. Also prepare for the interview round, if any
  12. Apply for a student visa

Also have a look at the FAQ ‘I have completed my B.A. Can I pursue MBA in Sales and Marketing?’

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MBA in Sales and Marketing Scope

Since it is a vast and diverse field, the MBA in Sales and Marketing scope is high for anyone pursuing an MBA in sales and marketing. The job opportunities are endless and fields like Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc. offer employment to candidates with an MBA in sales and marketing.

The following jobs are available to students who complete their degree:

  • Brand Manager
  • Account Manager
  • Research Manager
  • Sales Manager
  • Marketing Manager
  • SEO Manager
  • Brand Marketing Manager
  • Demand Generation Manager
  • Content Marketing Director
  • Director of Digital Marketing
  • Marketing Research Director
  • Corporate Communication Director
  • Product Marketing Director
  • Asset Manager
  • Head of Digital Marketing

Sales and Marketing teams ideate, plan and implement creative ideas to bring more loyal customers on board and reach a wider audience, in turn increasing the company’s revenues.

Skill Sets required to excel in Sales and Marketing

  • Excellent Communication Skills
  • Strategic thinking and planning abilities
  • Ability to Convince another person
  • Problem-solving and analytical skills
  • Ability to perform market research and analysis

Communication and interpersonal skills are essential for growing in these fields as one needs to engage a lot with clients, peers and seniors. Along with that, students need to think out of the box and bring out new and unique ideas which can benefit the company. Since you will be dealing with marketing skills, leadership skills along with entrepreneurial skills are a must. You can easily hone these skills with practice and observation. This is also an important FAQ question What is the career scope after MBA in Sales and Marketing?’.

MBA in Sales: Major Recruiters

The industrial demand for specialists in sales and marketing is at an all-time high and will only grow higher. Advertising, marketing, and sales are heavily prioritised by a company for its growth. Major companies which higher professionals who have pursued an MBA in Sales and Management, both campus placement and otherwise, are:

  • Verizon
  • AT&T
  • Marriott International
  • YP
  • IBM
  • Oracle
  • PayPal
  • PepsiCo
  • Wipro
  • IBM
  • Tata Consultancy Services
  • Citi Bank
  • IndiaMart
  • JustDial
  • Cisco Systems
  • Amazon
  • Apple
  • Bain & Company
  • BCG
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Microsoft
  • Morgan Stanley

Frequently Asked Questions (FAQs)

Here are some common FAQs, related to MBA in Sales and Marketing Fees, MBA in Sales and Marketing Salary, MBA in Sales and Marketing in Canada, Online MBA in sales and Marketing, etc.

Q1) What are some options of MBA in Sales and Marketing in Canada?

Ans. Pursuing an MBA in Sales and Marketing in Canada takes two full years. Two types of Marketing and Sales courses are offered in Canada:

  1. Sales Marketing MBA, specialization and a professional course
  2. MSc in Marketing, a research-based course. 

If you complete your MBA from Canada, you can expect a salary between 37,000 USD up to 78,000 USD. Here are a few college options that might interest you:

University NaAnnual Tuition (in USD))
Concordia University30,300
University of Saskatchewan9,780
Queen’s University9,790
University of Guleph15,510
York University57,700

Q2) What is MBA in Sales and Marketing Salary on average?

Ans. According to Payscale, the MBA in Sales and Marketing salary can range anywhere between 5 lakhs per annum to 20 lakhs per annum. This is just an estimated figure and the actual salary will depend on a lot of criteria like- company, experience, alma matter, grades, country etc.

Q3) What are some options for Online MBA in sales and Marketing?

Ans. A lot of international universities offer MBA in an online mode so that you can sit at home and skip the travel, yet get international levels of education. This is more favourable for the pandemic situation. A few good options for Online MBA in sales and Marketing are given below:

InstituteCourseCountry
London School of Business & FinanceGlobal MBA (Sales Management)UK Online, United Kingdom
OUS Royal Academy of Economics and Technology in SwitzerlandMaster’s in International Sales and MarketingZürich, Switzerland
Universidad Ana G. Méndez – Recinto de Online  Master in Business Administration with a specialty in Marketing and Sales ManagementSan Juan, Puerto Rico

Q5) I have completed my B.A. Can I pursue MBA in Sales and Marketing?

Ans. Yes, you can pursue an MBA in sales and marketing after completing your graduation in any course. You can pursue it after BA too.

Q6) Does an MBA help in sales?

Ans. Yes, an MBA helps in sales. An MBA with specialisation in sales can help you learn insights into the business world and management. The course teaches in-depth tricks to achieve high sales. Most companies prefer professionals who have pursued an MBA in sales and marketing for their sales team as they have the theoretical knowledge which can be applied for the benefit and increase sales of the company.

Read more

MBA in International Marketing

Logo Cover 41 46 03 Baibhav Ojha MBA in International Marketing

What is International Marketing MBA? The first thing that should be clear in the mind of the students before pursuing an MBA in International Marketing is ‘What is International marketing MBA?’ A student who is interested in learning and understanding the concepts which companies use to market their products and services and to attract customers should … Read more

Scope of MBA in E-Business

Logo Cover 41 46 02 Baibhav Ojha Scope of MBA in E-Business

 Singlehandedly driving the commerce industry in the last decade, E-business has no less than transformed the way we think and go about business. E-business concerns the carrying out of business transactions through the internet. This includes but is not limited to identification of target consumers, exchange of goods and services online, facilitation of delivery, feedback, and much more.

As per Forbes, almost 28% of small businesses are taking their business online in addition to the large business leading this change. The traditional brick-and-mortar outlets are seeing a sea-change with the rapid shift towards online transactions. This growth has led to an exponential rise in quality jobs in the sector and an MBA in E-business trains candidates in handling the responsibilities of these jobs effectively.

Why E-Business

Here are a few points that will help you understand the E-business industry and why it is such a popular sector for MBA graduates.

  • Arena for Huge Enterprises: Companies like Amazon are spearheading the E-business industry with not only their E-commerce products but also with Web and cloud services, Advertising and marketing management, DBM systems, Customer services and so on. With the objective of business being continuously reinvented, customer satisfaction is at the forefront. Further, more and more companies are vying to enter the sector leading to creation of plentiful MBA in E-Business Jobs.
  • Post-Pandemic Growth Driver: In the coming years after the pandemic, business models must evolve towards electronic means as much as they can. Be it the formation of new businesses or moving it online, e-business is what will drive growth in the global economy.
  • Birth of Entirely New Sectors: E-business has given rise to entirely creative industries such as OTT streaming, online banking, professional services, publishing, digital goods like graphics and videos along with boosting advertising and marketing growth.

MBA E-Business: The Course

Master of Business Administration in E-Business is a specialised professional course that aims to give candidates insights into the numerous ways electronic means such as the internet, DBMS, etc. are changing the ways traditional businesses work. As a student, you will learn and assess how these tools work, how they affect consumers, how to make such tools better along with learning the management side of the affairs, that is, how to integrate it with accounting & finance, business analytics, marketing, and advertising and consulting. Some of the course objectives that your course focus on are:

  • Elements of E-Business, that is, electronic exchange of goods & services, payments processing, cost control, accounting and finance, revenue management, budgeting, staff management, marketing, collaboration, communication, etc.
  • Trends in E-Business: How is E-business renovation driving growth and helping new sectors gain prominence, challenges of cyber-attacks, digital payments, Big Data, etc.
  • Administration & Governance: E-business tools in good governance, policy-making, initiatives, demographic mapping, real-time analysis of scheme delivery, etc., non-profit usage, etc.
  • Crafting an E-Business Model: How to build a successful E-business model from scratch, the role of analytics, web development and much more.
  • Have a look at the FAQ on ‘What is the focus of MBA E-Business course?’

MBA in E-Business: At a Glance

Here are a few important details that will help you understand the major features of the MBA E-Business course.

CourseMBA in E-Business
Course TypesFull-Time, Executive, Part-Time, Distance, Dual Degrees, etc.
Degree LevelPostgraduate
Course Duration2 year [1-year courses also available]
Minimum Qualification Required for AdmissionBachelor’s Degree*
AdmissionUniversity-based Application [Individual-based]
Fee StructureHigh
Funding & ScholarshipsAvailable

MBA in E-Business: Course Structure & Duration

  • MBA in E-Business courses are suited for candidates who want to make their future in the E-business industry and more broadly in corporate. Thus, institutions are often inventing with the type, structure and duration of the courses with the changing need in the industry.
  • If you are a working professional, you can go for either the Part-Time or Executive option. Furthermore, distance degree options are also available for those who wish to complete the course from the comfort of their current engagement. Dual degree options combine multiple disciplines such as s-business with international management or with business analytics and so on.
  • The Regular Full-time degree is offered in 2 year and 1-year variants. While the 2 year degree is well-suited for fresh graduates and do not require work experience typically, the 1-year option is geared towards working professionals who already possess 1-3 years of experience
  • Also have a look at the FAQ section for the question ‘What is the duration of MBA E Business course?’

MBA-Business: MBA or MSc/Master?

Candidates inevitably struggle with the question of whether to opt for an MBA or MSc/Master. Broadly, While an MBA course takes on a more business-focused approach, emphasizing the ins and outs of the management side, financials, accounting, operations, marketing, business analytics, and like. On the other side, the MSc subjects or Masters courses are more academically tilted, that is, they focus on E-business as an academic discipline and analyze at it from the point of view of a researcher. Further, for admission, the MBA course normally prefers GMAT scores while the Master/MSc course prefers GRE scores.

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MBA E-Business: Syllabus

The syllabus of MBA E-Business involves a significant number of theoretical as well as practical portions. The curriculum is designed to impart students with the necessary foundational knowledge along with being given opportunities to apply it through internships, projects, and workshops. Also, see FAQ on What are some of the subjects taught in MBA E-Business degree programs?

Organisational BehaviourFinancial Reporting & AnalysisCommunication and NegotiationLeadership Skills
Data Analysis for ManagersInternational EconomicsInformation Systems & technologyBusiness Ethics
Trends in E-BusinessStrategy & DecisionCorporate FinanceCrafting a Digital business Model
Digital Marketing StrategiesDatabase management systemMarketing ManagementMarketing in a Business World
Business AnalyticsBusiness EconomicsThe Digital ConsumerAdvanced Web Development & Design Tools
E-CommerceEnterprise Resource PlanningInternet and Java ProgrammingBusiness Mathematics & Statistics
Project WorkInternshipDissertationPlacement

MBA in E-Business: Offering Universities

Here are some top-ranked universities that offer MBA in E-business courses. We have also included a Master and an MSc course in order for you to make a comparison between the courses.

CourseUniversityLocation
MBA in Digital BusinessEU Business SchoolBarcelona, Spain
MBA in Digital BusinessEU Business SchoolGeneva, Switzerland
MBA Specialised Digital Marketing & E-BusinessESLSCA Business SchoolParis, France
MBA Digital BusinessArden UniversityCoventry, UK
Master of Digital MarketingThe University of MelbourneAustralia
The Digital MBAPorto Business SchoolPortugal
MBA in Digital Transformation & Data ScienceWU Executive Academy-Vienna University of Economics & BusinessVienna, Austria
MSc E-BusinessNewcastle UniversityUK

MBA in E-Business: Eligibility Conditions

To apply for an MBA in E-Business at the above and other universities, you must follow certain elementary guidelines, a few important ones have been listed out in the given pointers. The below-mentioned guidelines may vary according to the university, location, course structure and objectives.

  • Equivalent qualifying degree in any discipline, for instance, a ‘Bachelors’s in Business Administration. This can be from any discipline though a commerce or an analytical background helps.
  • Minimum grades in the qualifying degree. Typically it is on 10 pointer scale or 4 pointer scale.
  • An eligibility condition typically required for a regular full-time MBA in E-Business is 1-3 years of relevant industry experience. This is flexible and you must refer to university recommendations. Candidates not fulfilling this can be asked to enroll for a Pre-MBA program.
  • GRE/GMAT test scores, if required. For an MBA degree application, the GMAT is highly recommended though GRE is also extensively recognized at many universities.
  • Indian candidates are typically required to submit IELTS/TOEFL/PTE exam scores as evidence of proficiency in the English Language. Obtaining an over 7+ band score is typically enough to be considered.

MBA in E-Business: Application Process

The primary admission cycle normally begins in September/October and ends in February/March of the subsequent year and usually carried in phases of Early, Regular and Late Applications. If you are looking for a scholarship, apply in the early phase. There are secondary admissions cycle as well.

  • Fulfil the basic eligibility requirements as mentioned in the university guidelines [Equivalent qualifying degree, relevant industry experience, etc.]
  • Submit GMAT/GRE along with IELTS/TOEFL/PTE scores [as required].
  • Application Proposal Set [Passport, Curriculum Vitae/Resume Statement of Purpose/Personal Statement/Statement of Intent, Two/Three letters of Recommendation, College Transcripts, Experience Letter (if required), Financial Support Statement/Funding Essay (if applying for scholarships/funding), etc.]
  • Pay the required Application Fee.
  • At the next stage, you may be called for a Personal Interview/Group Discussion/Writing Task [if required]
  • The application will be reviewed and confirmed, waitlisted or rejected usually within 2-3 months of applying.
  • Deposit the required Tuition Fees or Blocking Fees.
  • Submit Student Visa Application.

Career After MBA in E-Business

There are innumerable opportunities for you to make a solid career After MBA in E-Business. Both public and private enterprises are always on the lookout for able candidates. You may be required to have a basic background in IT as well. Furthermore, skills of problem-solving, time management, communication, negotiation and leadership are highly recommended. Companies hiring for roles in E-business sector range from E-Commerce enterprises, Consultancies, Websites, etc. on the entry-level, the salary packages are at par with other industries but as you climb the ladder, compensation is no bar. Also see FAQ on What is the scope of e-business?

MBA in E-Business Jobs

Given below are some popular and highly competent MBA in E-Business Jobs that you can expect.

  • Supply Chain Manager: Major task include preparation, improvement and successful running of supply chains with an eye on costs and reducing wastage. This is highly remunerative with great promotion potential.
  • E-Business Consultant: Dealing with clients, an E-Business Consultant analyses the shortcomings of a business and suggests growth strategies. This is one of the most coveted MBA E-Business jobs.
  • Business Analyst: As a Business Analyst, you will be asked to look after a specific part of the company’s e-Business process and perform a complete analysis related to customer engagement, marketing tactics, revenue generation from various platforms, internet tools, etc.
  • Web Project Associate
  • E-Commerce Strategist
  • Online Marketing Manager
  • Advertising and Marketing Manager
  • IT Manager
  • Business Information Developer
  • E-Commerce Support Analyst
  • Interactive Designer
  • Database Marketing Manager

MBA E-Business: Frequently Asked Questions

Here are some of the common queries that candidates have with respect to MBA in E-Business, career after MBA in E-Business and so on.

Q1. What is the focus of the MBA E-Business course?

Ans. The focus of the MBA E-Business course is to study and analyze the growing impact of electronic tools and resources on traditional businesses and the ways they are being employed by such businesses. Refer to the section of MBA E-Business: The Course.

Q2. What are some of the subjects taught in MBA E-Business degree programs?

Ans. The subjects taught in the MBA E-Business degree programs are various including Organisational Behaviour, Business Analytics, Financial Management, Trends in E-Business, Digital  Business, Internet tools, etc. Refer to the section MBA E-Business: Syllabus.

Q3. What is the duration of the MBA E-Business course?

Ans. The duration of the MBA E-Business course varies from 1 to 2 years depending on the nature of the course and its objectives. Refer to the section MBA in E-Business: Course Structure & Duration.

Q4. Which MBA course is best for business?

Ans. For business, it is better if you choose a course that deals with the problems faced by an entrepreneur, for instance, an MBA in Entrepreneurship.

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MBA in Digital Marketing

Logo Cover 41 46 01 Baibhav Ojha MBA in Digital Marketing

MBA in digital marketing is a specialized professional course. One of the most popular specializations, MBA in Digital Marketing is a 2 year course with a specialization in Digital Marketing in the 2nd year. The minimum eligibility criteria for this course is 50% in Bachelor’s degree. Most of the institutes abroad require English exams with … Read more

MBA in Communication and Public Relation

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MBA in Communication and Public Relation is a postgraduate management program in the field of communication and public relations which provides the students with the knowledge and skills required to thrive in this dynamic and expanding profession. The students in this field learn the principles of management along with the roles of communication and public relations within … Read more

Executive MBA

Logo Cover 31to40 08 Baibhav Ojha Executive MBA

Executive MBA is a very well-crafted program, which not only sharpens your skills but completely challenges your traditional wisdom. The Executive MBA provides students with the corresponding stable foundation in key management concepts and disciplines as a two-year MBA, with similar precision, range of electives, and grading criteria. A crucial plus of the Executive MBA … Read more

MBA in Sports Management

Logo Cover 31to40 07 Baibhav Ojha MBA in Sports Management

An MBA in Sports Management is an emerging MBA specialisation that lets you explore the sports industry from the perspective of a business professional. You will be introduced to the dynamics of running a sports organisation successfully, cohesive management of players, staff, coaches and other management professionals, cost, income and revenue, deals, agreements and contracts, … Read more

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