MBA in Communication and Public Relation

MBA in Communication and Public Relation is a postgraduate management program in the field of communication and public relations which provides the students with the knowledge and skills required to thrive in this dynamic and expanding profession. The students in this field learn the principles of management along with the roles of communication and public relations within an organization. The professionals in this field are continuously challenged in the constantly changing digital sphere. The skills required by the professionals in this sphere are also drastically redefined by the changes in social and digital media. They help in coordinating the complex public relations campaigns of the companies to connect the brand to the consumers and hence, helps them in achieving the overall objectives of the firms. Here are a few crucial points related to the degree:

  • MBA in Communication and Public Relation provides the students with the skills to deal with the current trends and to apply the latest technologies and communication strategies.
  • Students get the opportunity to explore marketing and communications and discover ways to develop relationships within the business in such a way that benefits all the stakeholders. They also learn to apply the principles of research in areas of communications and public relations that will help them to achieve professional results and reach a broader audience.
  • The students with the degree of MBA in Communication and Public Relation get the opportunity to be recruited by various companies in all fields. They are provided with an academic and professional education that prepares them for various positions in the fields of advertising, marketing, communications, research, and negotiations, etc.
  • The major roles for which the graduates in this field are recruited are:

o   Campaign Coordinators

o   Media Consultants

o   Development Officers

o   Communication Managers

MBA in Communication and Public Relation is offered in various universities as both full-time as well as part-time courses. The duration of an MBA in Communication and Public Relation is one year divided into three terms for a full-time course and a part-time course, the duration is two years divided into six terms.

MBA in International Trade Management 

MBA in Communication Management Abroad

  • An MBA in Communication Management abroad helps the students to accelerate their career in the communication field. the students get the opportunity to increase their employability as they gain knowledge and skills from the top faculties of the world who are specialists in the field.
  • Moreover, the top universities of the world providing the degree have their course structure designed in a manner that helps the students gain both theoretical as well as practical knowledge in the field. The student getting an MBA in Communication Management abroad from these top universities find it easy to get high-paying jobs as their degrees are very much respected at the global level.
  • Generally, the duration of an MBA in Communication Management abroad is one-two years.
  • The tuition fee for pursuing an MBA in Communication Management abroad is around Rs. 18,00,000. However, the living expenses in foreign countries are added to the tuition fees which makes the course quite expensive. The students can either apply for scholarships or do part-time jobs to meet these expenses.
  • Refer to FAQ on ‘What is the eligibility criteria for MBA Communications Management?’

Online MBA in Communication and Public Relation

  • An Online MBA in Communication and Public Relation degree helps the students to gain the required knowledge to be able to communicate appropriately with the organization’s stakeholders and bridge the gap between the different cultures of the organization and its customer base along with their regular jobs.
  • There are a lot of students having a background in business and marketing who are working in various organizations and want to grow within their industries by specializing their knowledge in communications and public relations. An Online MBA in Communication and Public Relation is a great option for such students.
  • It will help these professionals become better at their jobs related to marketing and communications and they will be able to perform their tasks effectively thereby strengthening their positions within their organizations. They learn how to utilize social media, learn various specifics of public relations and also learn various research techniques through the course.
  • Another reason why students choose to pursue an Online MBA in Communication and Public Relation is the flexibility the online course provides. The students need not go to universities and can learn from their comfort zones. Moreover, since they do not need to relocate, they do not have to bear the living expenses in a foreign country.
  • The difficulty that students face in an online degree is the different time zones of the country that the students are residing in and the country from where they are pursuing the degree. If the students can manage their schedule accordingly, an Online MBA in Communication and Public Relation is quite beneficial for them.
  • The course structure of an Online MBA in Communication and Public Relation is similar to that of a full-time course in the field but the duration might vary. The duration of an online course is generally more as compared to full-time degrees. EU Business School and Concordia University are some of the universities providing an Online MBA in Communication and Public Relation.

MBA in Communication Management Syllabus

MBA in Communication Management Syllabus is designed in a way to provide an overall knowledge of communication to the students. It includes the understanding of the process, required tools and techniques, and the social and psychological aspects of business communication. The MBA in Communication Management Syllabus combines the basics of professional communication, communications management, and business administration within its curriculum. MBA in Communication Management Syllabus is divided into three terms. Except for some of the subjects, the overall syllabus of the MBA in Communication Management is almost similar.

CORE SUBJECTS:

TERM 1

  • Management Skills
  • Organizational Behaviour
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods

TERM 2

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Business Strategy Simulation

TERM 3

  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

ELECTIVE SUBJECTS

  • Strategic Reputation Management
  • Data Science and Analytics
  • Negotiation: Theory and Practice
  • Crisis Communications
  • Digital and Social Media: Strategy and Management

Certain universities also include professional project work in their course structure.

MBA in Communication Management and Media

  • The entertainment and media industry is one of the fastest-growing and rapidly changing industries in the world thereby leading to a great demand for professionals in the field. The students in this field are taught the efficient management skills required in the fields of television, print media, advertisement, etc.
  • MBA in Communication Management and media is a relatively new course in the management field which teaches the students the skills of systematic planning, implementation, monitoring, and revision of the various channels of communication within an organization and also between different organizations.
  • Students in this field learn to formulate corporate communication strategies, design internal and external communication directives, and managing the flow of information within the field of media. They are also trained as to how and what is to be communicated and through which media to have the greatest impact.
  • The MBA in Communication Management and media program is based on experimental learning. Students learn to create content for various media platforms like print media, television, and other digital platforms and also learn the various marketing communication tools to sell their content. Students are provided with practical knowledge of the same through various assignments and projects.
  • The course structure of MBA in Communication Management and media includes the fundamentals of management, human resource management, marketing, etc. along with the different aspects of the communication process including research planning, strategy development, copywriting, visual communication, budgeting, media buying, and campaign analysis.
  • MBA in Communication Management and media is a good choice for students who want to enter the multi-dimensional field of traditional and evolving media and explore all the dimensions of communication. This course will lead the students to have a career in market research, corporate research, advertising, content writing, and many more.
  • Also refer to FAQ on ‘Which is better MBA or mass communication?’

Three Important Frequently Asked Questions

Q1. What is the eligibility criteria for MBA Communications Management?

Ans. Another question that the students who want to pursue an MBA in Communication Management have is ‘What is the eligibility criteria for MBA Communications Management?’ The eligibility criteria for MBA in Communications Management differ for different universities and different countries.

However, a general answer to the question ‘What is the eligibility criteria for MBA Communications Management?’ is:

  • A bachelor’s degree with all the transcripts from a recognized university with a minimum GPA requirement of 3.0 on a 4.0 scale.
  • Some universities also require a work experience of a minimum of one year in the business or communication field.
  • A reasonable score on the GMAT/ GRE. The minimum requirements of the score depend on the different universities.
  • A score of an English proficiency test like IELTS or TOEFL. The minimum requirements of this score also differ for different universities.

Q2. Is MBA in Communication Management an expensive course?

Ans. Students going for an MBA in Communication Management have the question ‘Is MBA in Communication Management an expensive course?’ in their mind. They tend to believe that since it is a field related to media and communication it might be expensive as compared to other courses. This is not the case in reality. The fee structure of an MBA in Communication Management is almost the same as compared to other courses in the field of media and communication as well as to other fields of MBA.

The answer to the question ‘Is MBA in Communication Management an expensive course?’ depends on whether it is compared to a normal master’s course in any other field or an MBA with other specializations.

The course can be said to be expensive as compared to a Master’s course in any other field but when compared to an MBA degree with any other specialization, the expenses of an MBA in Communication Management are almost equal to the other MBAs.

Q3. Which is better MBA or Mass Communication?

Ans. The students interested in the field of media have the question ‘Which is better MBA or mass communication?’ in mind. Both the courses offer great opportunities to the media students and are quite linked with some differences between the two. The answer to the question ‘Which is better MBA or mass communication?’ cannot be answered in general for all the students. The choice between the two depends on the area of interest of the students.

  • An MBA in Communication management integrates the fundamentals of management with the basics of communications and focuses on the areas of managerial communications, persuasion, public relations, brand, and effective communication strategies, business writing, etc.
  • On the other hand, the course of mass communication focuses on the study of mass media such as newspapers, magazines, films, radio, television, etc. to convey information to the audience.
  • The basic difference between the two courses is that in a Mass Communication course, the students learn to create content and in an MBA in Communication Management, they learn to manage the content in a way that benefits the organization. So, for a student having an interest in management and leadership, MBA is a better option, and a student having creative skills and interest in the field of media should opt for a Mass Communication degree.
  • The answer to the question ‘Which is better MBA or mass communication?’ also depends on the career path that the students want to choose. After pursuing an MBA, the jobs that will be offered to the students will be those of a marketing manager, a brand manager, marketing researcher, etc. whereas the job offers after completion of a mass communication degree would be of a content writer, a journalist, a radio jockey, etc.
  • A student who is still confused between the two can go for an interdisciplinary course of an MBA in Media Management which includes both the aspects of media along with that of management.
Share on facebook
Share on twitter
Share on linkedin
Related Posts

MBA How Many Years

Questions of ‘MBA how many years study?’ and ‘MBA how many years of work experience are required?’ etc., are quite common amongst MBA aspirants. Therefore,

Read More »

Why MBA After BCA

An undergraduate degree in Bachelor’s in Computer Applications comes into great advantage if you are looking to pursue an MBA and enter the corporate sector.

Read More »

Why MBA ?

In today’s society there is a massive choice of career fields to choose from, and an abundance of well educated people to compete with for

Read More »

Connect with EduAims !

Articles