Focusing mainly on marketing, sales management, and business development, MBA in sales and marketing is a 2 year long, professional postgraduate degree that is pursued under management studies. It is one of the oldest disciplines in the field of management studies and caters to a wide variety of students’ needs, making it a popular choice amongst them. In the age of competition, it is advertising and marketing strategies that decide the future of a product or service in the market. This course trains students in just that.
Sales and marketing are an important facet of every company, business or organisation. And as the scope of the field expands with the coming in of online and digital marketing, the course becomes all the more promising in itself. MBA in Sales and Marketing Scope is ever-expanding because of the basic economic concepts of demand, supply and competition.
As mentioned, the sales and marketing sector has seen a humungous growth in recent times. This calls for a large job market and multiple options to choose from. Since a graduate student from any field can pursue this course, it makes it all the more accessible. It opens the door for not only executive jobs but also managerial jobs at reputed companies. After pursuing an MBA in sales and marketing job profiles such as Area Sale Manager, Marketing Manager, Brand manager, market research, marketing strategy, supply chain manager, branding logistics, etc become available to the students. A little work experience can give you an edge over the others and land you in big companies.
The admission process to the course varies from country to country but mostly involves sitting for competitive exams and having a good portfolio.
This article will help you learn more about the course and explore the possible options that this course has to offer, along with the various options abroad. Hopefully, it will clear most of the doubts that you have regarding an MBA in sales and marketing scope, universities, eligibility conditions, admission process etc. Refer to FAQ on ‘Does an MBA help in sales?’ as well.
Fields that MBA in Sales is concerned with:
1) Descriptive analytics
2) Predictive analytics
3) Optimization of resource allocation
4) Analytics and big data
5) Risk management
6) Data mining and forecasting
These fields are just a descriptive indicator of the kind of work you will be involved in and expands beyond this. Sales and Marketing are one of the most important and core teams of any company and take it forward.
MBA in Sales: Syllabus
The syllabus for MBA in sales and marketing is exhaustive and includes various facets of marketing and sales. Some topics which you might come across are:
MBA Sales and Marketing Core Subjects
- Marketing Management
- Operation Management
- Organizational Behaviour
- Micro Economics
- Business Mathematics
- Financial Accounting
- Information Technology for Business
- Legal Environment in Business
- Business Statistics
- Corporate Finance
- Operations Research
- Human Resource Management
- Micro Economics
- International Marketing
- Business Research Methodology
Along with the core subjects, there are many elective subjects which are a part of the MBA Sales and Marketing course
MBA Sales and Marketing Elective Subjects
- Applied Operations Research
- International Business Management
- Enterprise Research Planning
- Supply Chain Management
- Logistics Management
- Product Design and Development
- Total Quality Management
- Strategic Management
- Project Management
- Business Process Management
- Materials Management
- Maintenance Management
- Project Report of Specialization
Here is a sample syllabus of a 2-year long MBA in sales and marketing course:
|Semester 1||Semester 2||Semester 3||Semester 4|
|accounting for managers||Management Operations Research||Consumer behaviour||Rural marketing
|managerial economic||Management Strategic Management||Marketing research||Service marketing|
|business environment & law Research||Marketing management||Industrial marketing||Advertising & sales promotion|
|Management concepts & organizational Behaviour||Financial management||Logistics and supply chain management||Customer Relationship Management
|Methodology||Human resource||Retail marketing||Global Marketing|
This syllabus is only to give you an example and not descriptive in nature. The syllabus may defer according to the country of preference, college and duration of the course. However, the few subjects mentioned above might be a part of the course you come across in the broader sense of the term.
MBA Sales and Marketing Fees in Top Colleges
Here is a list of few colleges from where you can pursue an MBA in sales and marketing. The list comes along with the MBA in Sales and Marketing fees in these colleges:
|University of South Wales||UK||16,015 USD|
|University of Adelaide||Australia||29,361 USD|
|University of New Castle||Australia||24,022 USD|
|University of South Australia||Australia||57,000 USD|
|Oregon State University||US||78,741 USD|
|University of New Mexico||US||49,380 USD|
|Coventry University, Coventry||UK||37,502 USD|
|California State University Los Angeles Campus||USA||28,160 USD|
|New York Institute of Technology, Old Westbury||USA||45,643 USD|
|Dublin Business School, Dublin,||Ireland||14,680 USD|
|Nottingham Trent University, Nottingham||UK||34,165 USD|
|University of Sunderland, Sunderland||UK||25,223 USD|
More colleges offer the course in MBA Sales and Marketing across the globe, this is just a list of select few colleges which offer the course. These are the top few colleges and their MBA in Sales and Marketing fees ranges from 14 Thousand USD to 60 Thousand USD lump sum. Some colleges include the accommodation fees in their total charges while some do not. Be careful and check all the details out with precision. Choose a college which suits you the best and work for it.
Admission in MBA in Sales
Majorly available as a 2-year course, some universities offer it as a 1 year and 6 months and even 6-month long course. Also have a look at FAQ section for ‘ Online MBA in sales and Marketing’. Here’s a look at the course duration in different countries:
- At least 50% marks in graduation from any subject
- English Language Proficiency Tests (IELTS/TOEFL)
- GMAT and GRE
- Work Experience
Each country, college and university have their own set of unique requirements and eligibility criteria. The list above provides you with a basic set of requirements that are the most common ones you may come across and essentially need to take care of.
- Obtain at least 50% marks during your graduation
- Have necessary work experience
- Make a list of colleges where you wish to apply
- Fill out the application form
- Complete the essay
- Sit for entrance exams, if any
- Take the GRE and GMAT exams
- Take the language proficiency tests
- Check cut-offs
- Prepare the required documents
- Also prepare for the interview round, if any
- Apply for a student visa
Also have a look at the FAQ ‘I have completed my B.A. Can I pursue MBA in Sales and Marketing?’
MBA in Sales and Marketing Scope
Since it is a vast and diverse field, the MBA in Sales and Marketing scope is high for anyone pursuing an MBA in sales and marketing. The job opportunities are endless and fields like Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc. offer employment to candidates with an MBA in sales and marketing.
The following jobs are available to students who complete their degree:
- Brand Manager
- Account Manager
- Research Manager
- Sales Manager
- Marketing Manager
- SEO Manager
- Brand Marketing Manager
- Demand Generation Manager
- Content Marketing Director
- Director of Digital Marketing
- Marketing Research Director
- Corporate Communication Director
- Product Marketing Director
- Asset Manager
- Head of Digital Marketing
Sales and Marketing teams ideate, plan and implement creative ideas to bring more loyal customers on board and reach a wider audience, in turn increasing the company’s revenues.
Skill Sets required to excel in Sales and Marketing
- Excellent Communication Skills
- Strategic thinking and planning abilities
- Ability to Convince another person
- Problem-solving and analytical skills
- Ability to perform market research and analysis
Communication and interpersonal skills are essential for growing in these fields as one needs to engage a lot with clients, peers and seniors. Along with that, students need to think out of the box and bring out new and unique ideas which can benefit the company. Since you will be dealing with marketing skills, leadership skills along with entrepreneurial skills are a must. You can easily hone these skills with practice and observation. This is also an important FAQ question ‘What is the career scope after MBA in Sales and Marketing?’.
MBA in Sales: Major Recruiters
The industrial demand for specialists in sales and marketing is at an all-time high and will only grow higher. Advertising, marketing, and sales are heavily prioritised by a company for its growth. Major companies which higher professionals who have pursued an MBA in Sales and Management, both campus placement and otherwise, are:
- Marriott International
- Tata Consultancy Services
- Citi Bank
- Cisco Systems
- Bain & Company
- Goldman Sachs
- JP Morgan
- Morgan Stanley
Frequently Asked Questions (FAQs)
Here are some common FAQs, related to MBA in Sales and Marketing Fees, MBA in Sales and Marketing Salary, MBA in Sales and Marketing in Canada, Online MBA in sales and Marketing, etc.
Q1) What are some options of MBA in Sales and Marketing in Canada?
Ans. Pursuing an MBA in Sales and Marketing in Canada takes two full years. Two types of Marketing and Sales courses are offered in Canada:
- Sales Marketing MBA, specialization and a professional course
- MSc in Marketing, a research-based course.
If you complete your MBA from Canada, you can expect a salary between 37,000 USD up to 78,000 USD. Here are a few college options that might interest you:
|University Na||Annual Tuition (in USD))|
|University of Saskatchewan||9,780|
|University of Guleph||15,510|
Q2) What is MBA in Sales and Marketing Salary on average?
Ans. According to Payscale, the MBA in Sales and Marketing salary can range anywhere between 5 lakhs per annum to 20 lakhs per annum. This is just an estimated figure and the actual salary will depend on a lot of criteria like- company, experience, alma matter, grades, country etc.
Q3) What are some options for Online MBA in sales and Marketing?
Ans. A lot of international universities offer MBA in an online mode so that you can sit at home and skip the travel, yet get international levels of education. This is more favourable for the pandemic situation. A few good options for Online MBA in sales and Marketing are given below:
|London School of Business & Finance||Global MBA (Sales Management)||UK Online, United Kingdom|
|OUS Royal Academy of Economics and Technology in Switzerland||Master’s in International Sales and Marketing||Zürich, Switzerland|
|Universidad Ana G. Méndez – Recinto de Online||Master in Business Administration with a specialty in Marketing and Sales Management||San Juan, Puerto Rico|
Q5) I have completed my B.A. Can I pursue MBA in Sales and Marketing?
Ans. Yes, you can pursue an MBA in sales and marketing after completing your graduation in any course. You can pursue it after BA too.
Q6) Does an MBA help in sales?
Ans. Yes, an MBA helps in sales. An MBA with specialisation in sales can help you learn insights into the business world and management. The course teaches in-depth tricks to achieve high sales. Most companies prefer professionals who have pursued an MBA in sales and marketing for their sales team as they have the theoretical knowledge which can be applied for the benefit and increase sales of the company.